Power of Tourism

This week I attended my first TIANS conference and was suitably impressed.
The conference was titled The Power of Tourism and featured some very dynamic sessions
particularly in relation to marketing, partnering and the internet.

Some favourite quotes from some favourite speakers:

Simplify, simplify, simplify - Howard Putnam
Harness collective resources, work smarter, & be more productive - Percy Paris
Experiential products....learn something, by doing something, with someone who lives here - John Somers
Brand is a company's DNA....its reputation - Phil Otto
Is social media a fad? No, its the new base of communication - William Red Dog Martin

John Somers explains Tourism Plan 2011

Tourism Plan 2011 was unveiled by Tourism Division Executive Director, John Somers.
A key goal for 2011, which directly impacts heritage organisations, is the commitment to work to increase percentage of revenues from tourism "Recreation". Currently, tourism revenues see only 5% coming from recreation related expenditures. Activities which comprise recreation also comprise a large portion of people's reasons for travelling in Nova Scotia. Recreation = Museums. Tourism has made the commitment to increase the 5% revenue by 20% over the forthcoming year and this means the potential for new partnerships with heritage organisations. Stay tuned.